Understanding America’s Love Affair with Hot Sauce

Martin SmazenkoHot SaucesLeave a Comment

Hot Sauce

Americans love their hot sauce. Between 2000 and 2013, the U.S. hot sauce market has grown 150 percent. This growth comes in spite of the fact that the hot sauce industry does very little advertising. The fact that nearly all of this growth has happened organically is impressive. So what has fueled America’s love affair with the hot?

Hot Sauces and Really Hot Sauces

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There may be infinite types of different hot sauces, especially when you start to add unique ingredients and flavors. Hot Sauces can be put on virtually anything, chips, hamburgers, tacos, popcorn, and everything else you can think of. Similar to beer and wine, there are a few basic types that usually go better with certain types of foods. The main … Read More